Introduction
The key to the development of Trend over the past 50 years has been its approach to introducing innovative products worldwide. From introducing the first plunge router into the UK in the 1950´s to supplying developing countries with the technology to create prosperity in 2001, we have truly pushed the boundaries of routing technology.
Our approach to technology is not limited to product development, our service also extends beyond the limits of customer expectation. We have built a reputation of outstanding service in sales, technical advice and logistics over the years and this will never be compromised.
Our future success lies in our continuing thrust to introduce new products globally. Through our experience of techniques and applications, Trend has become unrivalled within the routing market. We believe this uniqueness will always hold its appeal to trade, industry and enthusiasts alike.
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Product Research & Development
Our research and development engineers focus on products that introduce innovation and quality to the routing market. With decades of experience in the techniques for producing the best router tooling and accessories, nothing is ever compromised in the design, manufacture and testing. Our engineers work closely with our technical support team who are all highly experienced router users. This balance of state of the art technology coupled with practical use of equipment is highly effective in delivering the products and performance today´s router users demand. Whatever sector of industry and whatever application, Trend will continue to lead the routing market in product development and innovation.
Marketing Strategies
Our marketing team works closely with our sales force to facilitate every aspect of our marketing and publicity programme. Our in-house designers work on projects ranging from our comprehensive catalogue, which is the industry standard guide for routing products, through to point-of-sale displays, products leaflets, instruction manuals, video making and photography. These are all part of the ever developing Trend marketing portfolio.
We advertise in many different journals, magazines and directories throughout the year. Press releases and test reviews for new products are regularly featured in the media.
We are represented at all the major international, national and local woodworking exhibitions, maximising exposure for our products.
With years of experience behind them, our marketing team are fully conversant in routing technology. This understanding of the industry allows Trend to keep truly focused on its unique brand strength and how we deliver that message to the market place.
E-commerce
Our approach to e-commerce is to provide the market with two websites that allow versatility for each level of user.
www.trend-uk.com is an informative website enabling the user to access information regarding our company, our products, our applications and after a period of consultation, are now planning to make our products available on-line. Product manuals, instruction leaflets, test reviews are just some examples of the free downloads available online. This site is continually updated to incorporate our latest product developments and give a comprehensive guide to routing.
Our aim is to offer routing products and accessories that offer total solutions. To facilitate a broad-based approach in satisfying such demands, we offer different ranges of products that allow each market sector versatility, quality and competitive pricing. Whether it be CNC routing solutions or entry-level enthusiast products, we offer the most comprehensive range to satisfy every routing need.
Professional Range Tooling
Our Professional Range is aimed at the most demanding applications in manufacturing and the woodworking trades. Products are precision engineered to the highest standards and tolerances. For industrial applications the tooling fulfills the needs of modern routing technology, where machining performance relies on the highest possible standard of excellence. Our industrial tools include replacement tip tooling, spiral and PCD to increase productivity, reduce down time and give an accuracy of cut throughout the tool life. Whether in industry, on-site or used by professional woodworkers, the Trend Professional Range offers the choice and performance for every application.
Trade Range Products
Our Trade Range is aimed at the building professional. These products are focused on increasing productivity and maximising profitability for a wide range of on-site routing and joinery applications. Whether it be installation, access or improvement this range gives the tradesman a variety of products that allow real benefits in cost savings.
DIY Enthusiast
The demand for home improvement products in the past few years has created a significant rise in the popularity of routing. Trend has developed a range for the DIY and leisure craftsman to meet this need. This offers quality, diversity and a low cost to suit the end-user´s budget. Whether it is an enthusiast looking to widen their skills or somebody who is using a router or accessories for the first time, Trend has the widest range of products and support that develops confidence and makes the routing experience rewarding.
Customer satisfaction is our priority and we aim to exceed our customers´ expectations in everything we do.
Sales Team
Regional Sales Managers out in the field and our telesales team are all trained to give outstanding service when customers make enquiries or place orders. Advice is available to ensure retail stores keep the most appropriate stock range and have the best presentation of our products using our point-of-sale display systems. Sophisticated warehouse and distribution technology, enables orders to be instantly processed by our salesteam or directly from our retailer website. Progress of orders through the warehouse using barcoding technology through to final receipt by the customer, can be monitored on the web. Logistics resources and stock availability are in place to ensure that all orders received are dispatched the same working day.
Customer Service
Our customer service team are there to provide after sales service. Our computerised system is used to log all customer service contacts to ensure they are dealt with promptly and any corrective action is immediately taken. Monthly analysis of all quality issues is made and reported at our quality meetings to ensure our service and product processes are fully effective.
Technical Support
Our technical support team are the most experienced in the industry. Their expertise is trusted by users ranging from home craftsmen to major multi-national companies. They are always at hand to provide help on the correct selection of applications of our tooling and other products. Their backgrounds include wood machining, joinery, patten/model making, engineering and CNC programming. This enables them to provide both practical and well-informed advice on routing problems. For customers who require custom made tooling, we offer a design and manufacturing facility using the latest CAD/CAM techniques, with a cost effective solution and a fast turnaround.
Export Development
Trend exports goods to over 75 countries worldwide. This is mainly achieved through a network of overseas agents who can offer quality logistical support. Export orders receive the same high standards of customer care and are dispatched the same day. We are expanding our distribution programme in target markets and countries where key opportunities exist to develop business with our local partners and strengthen our brand.
Please contact us for additional information and assistance:
Plektra Trading Oy Ab
Ruusankatu 8
00250 Helsinki
Finland
Tel. 10 3878500
Fax. 10 3878501
Email: plektratrading@googlemail.com
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