Trend Privacy Policy US
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Privacy Policy US

Privacy Policy

This privacy policy covers the website at as and all sub domains as owned and controlled by Trend Machinery & Cutting Tools Limited.

Security and privacy
We are confident about the transaction security we offer on our site and are committed to protecting your privacy. We use the information we collect about you to process orders and to provide a more personalised shopping experience.

When you register, we need to know your name, e-mail address, and delivery address. This information is then used every time you order. We also require your telephone number to enable us to contact you urgently if there is a problem with your order.

We personalise your shopping experience by using your purchases to shape our recommendations to future customers. We also monitor customer traffic patterns and site usage to help us modify our store and add new features.

We use secure server technology that implements Secure Socket Layering (SSL) to protect your details and assist your shopping experience. SSL is the industry standard for encryption and enables millions of secure online transactions everyday.

Data Protection Act
The information that you provide to us will only be used for credit and security checks and for managing your account.

Information Automatically Logged
This site uses your computer´s IP address to help diagnose problems with our server and to administer our site.  This information does not reveal your actual identity, only that of your computer.

This site records the browser type to monitor market penetration of various web browsers so we can better determine the Internet technologies we may utilise in the design and operation of our pages.

This site uses page referrer data - that is, information about the page that linked you to this page - to determine to what extent our page is referenced via other resources on the Web.

This data may be used to preserve the integrity of our computing resources.

Personal Information
At various points in your use of the site, it may collect your name, address and other details relevant to your order of goods or services from Trend or their dealer.

Your name and address is used for delivery and billing purposes, as well as to send you information about Trend products as part of our customer service.

When you make a purchase from, payments are administered and secured via our Trend/Worldpay account.

We collect this information so that we (or the fulfilment agents for countries outside the UK & US), are able to bill you for your purchase and keep you up to date on the status of your order.

This information allows us (or the fulfilment agent) to ship your order. This includes the name, address, and phone number of the intended recipient(s).

We will provide your personal details to the agreed fulfilment agent, for their own record-keeping purposes.

We do not disclose personal information to non-affiliates except when you request or give us permission in writing to do so or when we are obliged to do so under legal or legislative compulsion.

We may share information with affiliates for these same reasons and also to let you know about special offers, new products and services, unless law prohibits such data sharing.

We may share with affiliates and non-affiliates statistical information that does not identify you individually.

Providing Visitors with Anonymous Access
You can access our website home page and browse our site without disclosing your personal data although we hope you will appreciate that you must disclose personal details to us should you wish to order products from us or our agents as without it we cannot process the order.

The Services and Links of our Website
Our website does not enable our visitors to communicate with other visitors or to post information to be accessed directly by others.

Our website may include links to third party web service providers.  We give no warranty as to the appropriateness of the material, security or other matters associated with other sites and our link to them is not a recommendation of them.

Children´s Privacy
We do not knowingly collect personal data from children.

We do not take specific steps to protect the privacy of children who disclose their personal data to us.  Parents should consider whether the site is suitable for use by their children and police their use of it accordingly.  We cannot prevent children from accessing our site and as such, the onus of ensuring that children only access sites of which their parents approve is on those parents.

We do not provide information about our personal data practices in relation to children on our home page or on those pages on our website where we collect personal data.

Confidentiality / Security
We do not give visitors to our website the option of using a secure transmission method to send us their personal data.

We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from Worldpay.

Unauthorised Access
Unauthorised access will arise whereby a visitor is deemed by us, acting unreasonably and/or be using the web site for improper use or disclosure.

Unauthorised access will be deemed to have taken place if any unauthorised modification(s) have been made to our site or other sites accessible through it.

All our employees and data processors who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of our visitors´ personal data.

We take reasonable steps to ensure that your personal data will not be disclosed to third party organisations and government authorities except if required by law or other regulation.

ccess to the personal data we may hold about you
You can enquire as to whether we are holding personal data about you by:
•    Sending an email to
•    Sending postal mail to Trend Machinery & Cutting Tools Limited, Odham Trading Estate, St Albans Road, Watford WD24 7TR, England
•    Calling us on +44 (0)1923 249911
Upon request, we will provide you with a readable copy of the personal data that we keep about you.

We will provide the information for a fee of £10.

Privacy Support
If you have an enquiry or concern about our privacy policy, please contact us as above.

Modifications to our Privacy Policy
We reserve the right to change our privacy policy at any time, except as may be prohibited by law. We will post revisions online. Use of our website or services or the purchase of products after posted changes means that you consent to the privacy policies as changed.

If you reside or have your business in the United States, please contact us for additional information and assistance:

Trend Routing Technology Inc

7351 West Friendly Avenue

Suite A
Greensboro,  NC 27410

Toll free 
877 918-7363
Main line  (336) 292-5051
Fax line (336) 292-5061

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