2 What personal information do we process and why?
2.1 Order fulfilment and processing
We use your personal data; name, telephone number, email, and postal address to fulfil a contract and provide the products you have ordered from us. we may also receive this data from authorised trend dealers, for the purposes of order fulfilment. In this instance please refer to their privacy notices for further information.
2.2 Customer Services and Technical support
When you contact our customer service or technical teams, we may hold name, email address, telephone number and postal address, as well as details of your enquiry. This is to help provide you with the services you contacted us for. We do not use these details for any other purpose e.g. direct marketing.
2.3 Product Warranties
When you take out a warranty with us, we will use your name, telephone number, email, and postal address solely for the purpose of allowing us to maintain our commitment to our warranty on the product(s) you have purchased.
2.4 Marketing Communications
If we hold your name and email address, we may use this information to contact you about our latest products , information and offers about our products and services. If you provided this data as part of the purchase process, we may use our legitimate interests i.e. marketing of Trend products and services, to send you marketing unless, and until, you ask us to stop. In all other cases we will ask for your permission (consent) before using the data to send marketing communications.
2.5 Preferences and interests
For more information on the cookies we use, please see the section on cookies below.
2.6 Market research
From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail.
2.7 Service reviews
We utilise third-party review platforms and providers to help collect and collate independent reviews on our customer experience, as well as service and technical teams. The data processed includes Name, Email Address and a reference number, which is typically an order reference or enquiry reference. The provider will send out an automated email to request a review of our service. The data is not processed for any other purpose beyond the collection of a review. Placing multiple orders or contacting out support teams, can result in multiple requests for a review. You can unsubscribe from this service at any time using the unsubscribe link, found at the end of every marketing Email.
Do we pass your information to others?
Yes, but only to provide the services that we offer, and only to recipients who process your data under strict contractual obligations (second parties).
We do not sell or rent your information to third parties.
The following are the data processors that we may pass information to:
- Platform as a Service (PaaS) providers e.g. Magento
- Trend’s appointed Web Devleopment partner
- Authorised Dealers and carriers and fulfilment partners, who are under contractual obligation to safeguard your personal information.
- Email marketing service providers who will carry out our email marketing campaigns. You can unsubscribe from these communications easily by following the unsubscribe link at the end of every marketing email.
- Market research organisations who will carry out research on our behalf. We will only use market research organisations who commit to the protection of your data by adhering to the Market Research Society (MRS) Code of Practice.
2.8 Do we pass your information to recipients outside of the UK and the EU?
Yes. Our Web Store is hosted in Dublin Ireland (EU), by Magento. The hosting organisation is a data processor contracted to support us and restricted in its use of your data. The transfer of your personal data to Dublinis protected by suitable safeguards, including the use of Information Commissioner approved Standard Contractual Clauses (SCC) and/or ‘Adequacy Decision’.